All creators love feedback.
One of the barriers that prevents fans from publicly writing feedback is a fear of the unknown. Each feedback system (BGG, Amazon, iTunes) has its own rules and user interface and people can be intimidated about learning something new.
The goal of these How To articles is to eliminate that barrier by showing how simple each of these feedback systems is to use. The inclusion of screenshots and a step-by-step approach should encourage all fans to give the creators the feedback they are looking for.